China’s global vaccine gambit
E-pharmacy in Mainland China: the health shift online December 5, Chinese farmacia china onlinee-commerce 4. China is currently facing many of the same regulatory and security challenges with their e-pharmacies as many other developing countries. Despite this, China has many unique market forces and players that make its e-pharmacy development different, and as Daxue Consulting has observed in the past, those agents often contribute and interact in unusual ways.
Photo credit: Daxue Consulting. As farmaacia result, the combination of two major trends in China, healthcare and e-commerceis powering the development of the e-pharmacy alternative at a tremendous pace. Succeeding in e-pharmacy in China: practicality over risk One of the reasons for the success of e-pharmacy in China stems from the fact that many Chinese are being drawn into a busy lifestyle where short holidays, rigorous work environments, and long hours are all too common.
This results in high levels of stress and pressure within the population and fueling the demand for consumer health products, particularly vitamins and dietary supplements VDS. Lack of free time leads the Chinese to value convenient round-the-clock shopping and the fast home-delivery services onilne by e-pharmacies. It is only natural then that self-medication and traditional medicine have remained very common methods of healthcare in China. E-pharmacy services offer a clear solution to the current Chinese lifestyle and desire for rapid product delivery.
Onllne platforms show that herbal and natural ingredients are the most popular medicines. The general Chinese consensus on non-herbal and non-natural medicines such as prescription drugs is quite poor, as they believe these medicines to cause unwanted side-effects and are generally less safe. Thus, OTC products intended for fighting allergies, colds and coughs saw strong growth inalong with dermatological creams in Chinese e-pharmacies.
Onpine source: Tmall. Skin products are getting sold faster than other OTC products in China because the highly polluted and often humid air is particularly damaging to skin. Also, Chinese consumers view dermatological products much more favorably, as they are perceived as less dangerous than ingested medicines when it comes to the use of potentially toxic substances. Topical medication products, such as this one which famracia cure skin infections, are very popular on Chinese e-pharmacy platforms.
Consumer reviews, websites ratings, discussion boards, blogs, and other social media platforms are used frequently by these younger consumers. Firms wanting to sell their products through an e-pharmacy in China must ensure they have a sufficient online presence and the fzrmacia to manage online business operations. E-pharmacy user purchases in China depend highly on the opinions of key internet influencers and on the experiences of other customers.
Black market e-pharmacy presence in Mainland China The rise of e-pharmacies has been mirrored by the surge of illegal sales as well, and the situation has reached a critical point.
Rogue e-pharmacies has become a genuine problem in China as these websites are not managed by qualified pharmacies or pharmacists, do not require prescriptions or medical examinations, and sell unapproved and falsified drugs.
The public health of citizens is directly threatened by the high saturation of criminal entities in the pharmaceutical industry. To fight the proliferation of these firms, agencies such as the Chinese Food and Drug Administration are building a drug database for public awareness. Ideally, the Chinese government will also be executing regular campaigns to shut down non-compliant sites and mitigate consumer risk. Furthermore, packaging will be improved, including clear color codes which let patients know if their medicine requires a medical consultation or a prescription.
Chinese pharmacies and international players have started selling online though the most popular e-commerce Chinese websites. After 12 months, that had already realized over million CNY on the platform.
This new channel of e-pharmacy is letting large firms reach more customers than ever before. As online reputations are of paramount importance in Chinese e-pharmacy, direct selling companies are offering consumers various experience centers to review products.
By creating and maintaining a strong brand presence on WeChat and other top platforms, both brands could quickly garner helpful feedback and respond in kind. Amway and Infinitus have both created an online presence through successful branding and marketing. Most importantly, however, is the fact that China could legalize the selling of prescription drugs online within five years. As of Maythe CFDA has halted all online, third-party platform trial periods of prescription drug sales.
However, the Chinese have also been looking to reintegrate those services into the economy. However, the legalization of online prescription drugs sales is mainly targeted towards self-operated e-pharmacies, as they usually have the correct qualifications and certificates which allow them to oonline drugs without being impacted by the policies. In that case, the investment in self-operated e-pharmacies will become a new trend. However, since the government is planning to standardize the market, there will be more restrictions for third-party platforms.
From here, it is highly possible that self-operated e-pharmacies may overtake those third-party platforms in the future.
E-pharmacy consumers mainly consist of younger demographics. However, its convenience is also marketed to elders who have difficulties leaving the house. In the past two years, many established pharmaceutical firms have begun to purchase self-operated e-pharmacies. Regulations have forced many small business operations to be acquired by large companies capable of meeting industry standards. Photo source: Alihealth. What are the new trends for medical e-commerce in modern Farmacia china online With the competition of online pharmacies becoming more and more fierce, it becomes hard for a medical online platform to be differentiated from others and gain profits from sales.
To break the ceiling, some platforms start to provide personalized products and services like online clinical services, medication guidance, and health management.
Advanced technologies are also applied to improve services in different ways. This trend is called medical e-commerce 2. Furthermore, e-commerce 4. So as to differentiate the specialized platforms from normal online pharmacies that only provide products, online medical stores draw much attention on professionalization which provides additional services for customers on specialized medical advice and their applications.
The objective is to ensure the quality consistency of online and offline service so that a larger market share can be reached. The O2O model aims to combine online information and offline services.
For customers, they can place an order online and pick up the products in offline stores where they can get additional services like medication guidance. Customers can also place their order in offline stores even if the goods are sold out. Online pharmacies, such as Chiha, have built offline stores on the basis of online platforms of a self-built official website, flagship stores on JD and Tmall, mobile WAP website, WeChat store, onlkne Kangaiduo App.
Some traditional offline pharmacy chains after years of operation and development have also established their presence online based on their professional service that onlinne on the community. It founded China Medical O2O Pioneer League with many offline framacia and tried to use mobile internet technology and big data technology to realize data interaction, build customer profiles, and get through the upstream and downstream industry service. Active social media presence in China is a clear feature shared by main platforms Weibo and WeChat public account is their main focus on social media.
Knowledge popularization by professionals and health advice are provided to the general population in the form of chinaa and videos.
Meanwhile, product recommendation and purchase links are attached to promote sales. For example, the official account of Haoyaoshi on Weibo, which has thousand followers, provides a variety of information including public health events, health advice, and refutation to rumors. In addition, lottery events are held regularly to attract followers farmacia china online increase exposure. On WeChat platform, original articles and serial caricatures about health knowledge and recommended products are sent.
And customers can make purchases in Haoyaoshi online store through WeChat Mini program. Daxue Consulting expertise on the Chinese healthcare market A major pharmaceutical player in Europe was looking to expand their operations in China and reached out to Daxue to gain a better understanding of the Chinese market, specifically in respiratory health. Many highly-industrialized regions and cities in China, like Beijing, regularly experience poor air quality.
As a result, citizens of these areas are being affected by air quality related health concerns frmacia record numbers. Our project managers approached the problem from multiple angles.
Qualitative interviews with medical professionals, patients, and other industry insiders helped create a picture of the scope and implications farmadia the problem. In the healthcare industry and other practices, our clients share our passion for results and success. For more on our expert insights and our work in the Chinese market, reach out to learn more.